The following blog post was written by a classmate of mine in order to promote our Capstone event, Bloom. For more about Bloom, check out the Instagram
UNLV Bloom Art Installation
In a year overshadowed by a pandemic, schooling from home and
the general stress of 2020, UNLV’s graduating Graphic Design seniors are making
the best of a difficult situation. There are 16 students in the program that
will be graduating this December without any pomp or circumstance.
Traditionally, the students would be hosting a 250-person industry targeted
event to promote their capstone graduating projects, but like most events this
year, the networking showcase was cancelled. Nevertheless, that has merely
caused the students to be more creative and nimbler in their brand promotions.
The graphic design Seniors decided upon the theme of “Bloom.”
Bloom is a theme apt for our time. While we are currently in lock down and
approaching the colder months of winter in the Las Vegas valley, we are looking
forward to the spring. This spring, even more so, as we hope for a vaccine and
end of the pandemic in 2021. Likewise, the Seniors are looking to be applying for
opportunities in a job force that has been impacted locally in Las Vegas by the
pandemic, but hopeful that there is still room for their careers to blossom
this spring with an uptick in the local Las Vegas economy.
Each graduating senior was tasked with creating a business
concept, marketing plan and strategic creative campaign for their product. Some of the varied concepts include: addressing the new
problem disposable masks are making by polluting the environment due to Covid.
Another is creating a personalized children's book company to learn about
family members that passed while they were young or before they were born to
learn about ancestry or deal with a traumatic loss of a parent. And a few
others involve a sustainable clothing brand concept, toxic masculinity in the
fitness world, and a zine to address negative self-talk.
All of
these topics will be promoted at an outdoor art Bloom themed installation on
the windows of Artemus Ham Concert Hall.
Located on UNLV’s campus situated
at 4505 S Maryland Pkwy, Las
Vegas, NV 89154. The art installation will be able to be
viewed outside anytime from December 2nd
to January 3rd, 2020. Each of the student’s projects will be
promoted with a QR code that will launch to their websites and brand
concepts. Campus is currently at 20%
occupancy on site but is still open to the public. The students’ hope is that
everyone will be looking for an excuse to get out of the house and enjoy some
fresh air this holiday season and why not enjoy a winter walk through UNLV’s
campus, have a picnic nearby on the grassy lawn outside the Student Union,
schedule a free ticket at Marjorie Barrick Art Museum and stop by the Bloom art
installation outside of Artemus Ham Concert Hall and make a day of it.
Please feel free to share this post and help spread the word.
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